Client Journeys…

Finding, engaging, retaining.

What are you looking for?

Every business needs clients – don’t we?
Already we have something in common.

How you find them and their first impression of you will determine your future together.

Client acquisition

The endless search for a new client pool can be relentless.
They say you have to kiss a lot of frogs before finding the ‘one'. There are ways to make it easier and more efficient. You only have one real chance to impress – don’t miss that first opportunity.

Client experience

We would all like to be that fly on the wall.
Making sure your new and existing clients experience you and your brand in a way that works for them is essential – don’t make them work hard to engage with you.

Client retention

You’ve worked hard to find your client.
Don’t lose them by ignoring them. Make them feel valued, give them every opportunity to recall how brilliant you are – they may even tell their friends!

Why IDBasford?

With 25yrs+ experience in communcation I understand what a client looks for.
Marketing, design, UX, branding and CRM agencies all can help you but very few can take you on the whole journey.
From every client touchpoint IDBA will work with you on your client communcation route.

If you already have specialists onboard in some areas we can fully integrate with them too.

Contact us

What our clients are saying…

"On several occasions over the last few years I have needed comprehensive marketing, brand strategy, design and marketing communications support, both for a leading management consultancy and for a private venture. Ian Basford and his colleagues at IDBA have really impressed with their creativity, highly responsive input, marketing and brand challenge and rapid response at converting design briefs into extremely high quality media and communications. Their ability to translate broad marketing concepts into really eye-catching brand identity, together with a full suite of end-to-end marketing materials, has made a considerable contribution to these ventures. And it really helps that Ian himself is a very easy person to work with, who is able to challenge, motivate and strongly support his clients. I recommend IDBA without reservation."

Jon Hughes, Owners for Owners

Ian is great to work with - willing to go the extra mile and put in additional time to deliver high calibre work. He is unassuming but highly creative, delivering concepts and ideas that have help me to look good in my role! Nothing is too much trouble; I have phoned him at 9pm in desperate need of some work and it has been promptly delivered. Ian recognises that life in the coroporate world is not always simple and is highly flexible in his approach. And when the invoice arrives...there are never any surprises. I have absolutely no hesitation in recommending Ian.

Janet Till, Zingy Marketing

Ian has provided some outstanding pieces of work for projects that I have been involved in and commissioned. He's a great person to work with, creative in his output, great quality work and fantastic value for money. I would recommend Ian to anyone looking for a high quality creative design at a reasonable rate. I will be using him again in the future and receommending him to the organisations I work with.

Ruth Parkinson, Henley Business School

Recent clients

Ian Basford

Working at leadership team level within marketing and design functions of in-house and agencies for over 25 years, he has experience across many sectors including manufacturing, management, financial, engineering and Government sectors. Ian studied for his Masters of Art at St Martin's, London and is a Fellow of the RSA (Royal Society of Arts, Manufacturers and Commerce). Awarded membership of the Chartered Society of Designers in 1992, an early member of the Institute of Direct Marketing and Design Management Institute.

"Good design is making something intelligible and memorable. Great design is making something memorable and meaningful."

Dieter Rams
Head Designer at Braun and inspiration for Apple